Or how Code&Quill offers a 10% discount on their boutique notebooks in exchange for contact information… Here’s how Verizon generates customers using an offer for free overnight shipping…Īnd Framebridge offers a discount in exchange for a prospect’s contact information… Here’s how Bidsketch, a SaaS proposal building application, asks for an opt-in to start a free trial…įor those selling physical products on or off-line, discount clubs or free shipping offers can be an effective Lead Magnet type. Software companies often offer a free trial of their software as a Lead Magnet. Here, Marketo is using a video tool demo as a Lead Magnet to entice people to try out their tool… If it makes sense, and you have the skillset, video can be a very effective way to deliver on your Lead Magnet. Want to shift your fear to flow? This is a great toolkit for accomplishing just that: What about this “index,” which is a fancy term for resource list… Trello gives their prospects templates to get started in exchange for their contact information… This company is offering their “Time Management Toolkit” in exchange for contact information…Īnd this is one of the tools that is delivered after the Lead Magnet is taken by the prospective lead… Notice how the actual content is blurred out to build curiosity?Ī toolkit or resource list can make a great Lead Magnet for the right business and market - this can be delivered as a “starter kit,” or templates, or a glossary of things they need to know.ĭesign Thinking for Educators offers this free toolkit for process overview, methods, and instructions that help put Design Thinking into action, and the Designer’s Workbook to support your design challenges… Here’s an example of a cheat sheet used as a Lead Magnet… They are generally very short (one page or so) and cut straight to an ultra-specific point. You can deliver these as checklists, mind maps, or “blueprints.” They have a different “feel” to them than reports or guides. Here’s an example free guide Lead Magnet opt-in from HubSpot…Īnd a free guide for leads that will be visiting New Orleans… You could easily violate the specificity rule with this kind of Lead Magnet. If you use a Lead Magnet of this type - be careful. Reports and guides are among the most common types of Lead Magnets. Let’s look at some Lead Magnet types (with examples) that do it right, and then we’ll cover the eight points that must be included in every Lead Magnet… 1. Specificity is the most important element in our 8-Point Lead Magnet Success Checklist (you’ll get the entire checklist at the end of this post), but there are actually seven other elements that matter when creating your Lead Magnet. The good news is that the first one is much easier to create than the second one - and it will convert better. Shoot for the former and not the latter when creating your Lead Magnets. On the other hand, this Lead Magnet is non-specific and takes 20 weeks to receive the full pay off… Notice how simple and specific this Lead Magnet is… These Lead Magnets take too long to consume and are unlikely to be specific. This is a “rule of thumb,” of course.īut we don’t recommend, for example, a mini-course delivered over 14 days or a 300-page ebook as a Lead Magnet. The perfect Lead Magnet will offer tremendous value within five minutes of the opt-in. Your Lead Magnet must be consumed by the prospect for it to have an impact. You simply need to solve a specific problem with a specific solution for a specific segment of your market. In fact, a long and complex Lead Magnet will likely convert poorly. We’re going to look at nine different types of Lead Magnets in this article and the absolutely WRONG question most businesses are asking about generating leads.īut first, you must understand the single most important element of a successful Lead Magnet… Specificity It’s the first step in my Customer Value Optimization process. The goal of the Lead Magnet is to maximize the number of targeted leads you are getting for an offer. Lead Magnet - noun - an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information. It’s called a Lead Magnet, and if you don’t have one - or don’t have a good one - this article could literally change your life. This little baby generated 35,859 leads in 60 days…
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